The marketing concept is a philosophy of ________
A) sales and profit maximization
B) customer value and mutual gain
C) serving short term interests over long term gains
D) serving the company's interests over the consumers'
E) promotion value and company gain
B
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Online analytical processing tools enable users to ________
A) discover hidden predictive relationships in the data B) find associations or correlations among sets of items C) analyze different dimensions of data beyond simple data summaries D) group related records together on the basis of having similar values for attributes E) extract textual information from Web documents
Chapter 13 bankruptcy:
a. is used by businesses to reorganize their financial situations. b. is an involuntary bankruptcy. c. can be used only by individuals with a regular source of income. d. is used by businesses to liquidate their debts.