JP Wholesalers is one of the largest wholesalers of wooden furnishings in the country. Recently, the company opened a chain of stores called JP Designer Homes that has become popular due to the good reputation the company has as a wholesaler
The company has now started acquiring smaller retail chains and consolidating its position in the market. Which of the following trends is reflected in this scenario?
A) the shift toward self-service retailing
B) the decline of superstores and megastores
C) the decline of the voluntary chain distribution method
D) the rise of franchise organizations and joint partnerships
E) the blurring of distinctions between retailers and wholesalers
E
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BMW is ________ the customer experience when it offers 500 side-mirror combinations, 1,300 front bumper combinations, and 9,000 center-console combinations and provides new buyers a video link to watch their car being "born" while waiting for
delivery. A) identifying B) synthesizing C) integrating D) acknowledging E) personalizing