Which of the following is true of social media?
a. It cannot be compared to traditional advertising in any meaningful way.
b. It offers a mass-media method of interacting with customers.
c. It has less sophisticated ways of measuring how marketers meet and interact with consumers than traditional advertising.
d. It offers more one-to-one ways to meet consumers than traditional marketing media.
ANSWER: d
In many ways, social media can be defined relative to traditional advertising. For example, while traditional marketing media offers a mass-media method of interacting with consumers, social media offers more one-to-one ways to meet consumers.
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At a firm's quarterly dividend meeting held on December 5, the directors declared a $1.50 per share cash dividend to be paid to the holders of record on Monday, January 1
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