All of the following are among the leading U.S. magazine publishers EXCEPT
A) Bethany.
B) Cond? Nast.
C) Hachette Filapacchi.
D) Meredith.
Answer: A
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Which statement is an example of aggressive communication?
a. "I appreciate your interest, but I want to keep this information to myself." b. "You're so rude! Mind your own business." c. "I don't feel comfortable talking about that right now." d. "I guess it's all right to tell you." e. "I really shouldn't tell you, but I suppose it's okay to talk about this."
One key difference between underwriting and advertising is a. underwriting cannot include a "call to action" on behalf of the sponsor. b. underwriting cannot mention the name of the company that is paying for theprogram
c. underwriting must be limited to 15 seconds. d. underwriting goes to the government instead of the station.