One key difference between underwriting and advertising is

a. underwriting cannot include a "call to action" on behalf of the sponsor.
b. underwriting cannot mention the name of the company that is paying for theprogram

c. underwriting must be limited to 15 seconds.
d. underwriting goes to the government instead of the station.

a

Communication & Mass Media

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A social role is a set of expected behaviors that is associated with people in a particular position

Indicate whether the statement is true or false.

Communication & Mass Media

Film stock is composed of ________

A) emulsion and a base B) a base and grain C) emulsion and grain D) none of these

Communication & Mass Media