Swatch surveyed the market and identified an unserved segment of watch buyers. Using these results, Swatch created a watch at a price consumers were willing to pay. The unorthodox order of this marketing mix decision is an example of ________
A) competition-based pricing
B) cost-plus pricing
C) target costing
D) value pricing
E) penetration pricing
C
Business
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A title insurer will NOT be liable for a loss if
A. its negligence was not the cause of the loss. B. the person suffering the loss was not the insured or the insured's estate or heirs. C. either of these occurred. D. neither of these occurred.
Business
Which of the following is a way to "soften the blow" of bad news?
A) Making the bad news vague B) Positioning bad news ahead of good news C) Subordinating the bad news D) Using negative language E) Placing the blame on the audience
Business