An umbrella term for any of several arrangements that allow a vendor of content in electronic form to control the material and restrict its usage best defines

Kao Corp., a deodorant manufacturer, invited teenage girls to make an ad that would encourage other girls to buy the product. This program is an example of ________

A) societal marketing B) the production concept C) the selling concept D) partner relationship management E) consumer-generated marketing

The market ________ policy distinguishes a company from competition by compensating employees less than most competitors

FIll in the blank with correct word.