Imagine that you are in charge of creating a distinctive store atmosphere at a clothing retailer. What can you do to make your store stand out in the customer experience?
What will be an ideal response?
Student answers may vary.
Answers can include the use of fragrances, music, store design and layout, and activities.
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In the context of the levels of planning, typical strategic goals involve
A. updating the equipment used. B. increasing market share. C. estimating advertising expenditures. D. complying with civil rights laws. E. utilizing human resources.
A cell phone maker has created a digital platform that allows it to directly interact with its customers. Customers are allowed to post their ideas regarding the features they want in the phones that the company plans to launch
What is this process of interaction between the company and its customers called? A) open innovation B) strategic partnership C) joint venturing D) customer relationship management