Which of the following gives the stages in developing a new product in the correct order?
A) test marketing > idea generation > product analysis > product screening > commercialization > product development
B) product development > test marketing > product analysis > product screening > idea generation > commercialization
C) product analysis > product screening > product development > test marketing > commercialization > idea generation
D) idea generation > product development > product screening > product analysis > commercialization > test marketing
E) idea generation > product screening > product analysis > product development > test marketing > commercialization
Answer: E
Explanation: E) The stages in developing a new product are (1) idea generation, (2) product screening, (3) product analysis, (4) product development, (5) test marketing, and (6) commercialization.
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