Consumer-oriented advertising research includes using methods from disciplines such as anthropology, psychology, and sociology

Virtual communication can be defined as:

a. Representational interaction between individuals, groups, and communities within the online environment. b. Abstract and descriptive interaction between people online c. Descriptive and concrete interactions between people online d. An important part of only role-playing games.

Three vendors submitted bids to a company looking to purchase a new shelving system. The bids were submitted to the purchasing manager, but his assistant receives and distributes all of the purchasing manager's mail. Here, the assistant acts as a(n) _______ in the buying center.

influencer gatekeeper user buyer