Through ________ differentiation, brands can be differentiated on features, performance, or style and design

Social globalization is based on:

A) trade and investment flows and restrictions. B) measures of political cooperation between countries. C) specialization and international exchange. D) the flow of ideas, images, and information.

The management of Raleigh Bicycles observes that the company's selling costs are affected by the increased number of visits that the salespeople make to meet dealers

The company decides to reduce its personal selling costs by making sales calls to dealers via the telephone. This marketing strategy used by Raleigh is an example of ________. A) inbound telemarketing B) search marketing C) internal marketing D) outbound telemarketing E) paid-search marketing