The management of Raleigh Bicycles observes that the company's selling costs are affected by the increased number of visits that the salespeople make to meet dealers
The company decides to reduce its personal selling costs by making sales calls to dealers via the telephone. This marketing strategy used by Raleigh is an example of ________.
A) inbound telemarketing
B) search marketing
C) internal marketing
D) outbound telemarketing
E) paid-search marketing
D
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How does the worldview difference in social class help explain why the sons and daughters of working-class families typically spend their entire lives living within a hundred miles of where they were raised?
What will be an ideal response?
Which of the following are important factors in determining the monthly lease price of an new car?
A) Purchase price or capitalized value B) "Money factor" or interest rate embedded in the lease C) Residual value of the car included in the lease contract D) A, B and C are all key factors in determining the monthly lease payment