Because of their distinctly different functions, PR firms and advertising agencies are almost never combined

Which of the following elements of a psychological analysis refer to the audience's concepts of right and wrong, good and bad?

a. beliefs b. values c. attitudes d. feelings

Cliff is in the process of producing an English target text that refers to an article written in Portuguese (source text). Cliff is engaged in ________.

A. translation B. equivalency C. discourse D. interpretation