The similarity of linguistic terms and meanings across cultures is called conceptual equivalence.

What is the first step in successful speaking?

a. determining your purposes and central idea b. analyzing the audience and the occasion c. selecting your topic systematically d. gathering your speech materials

The technique for overcoming nervousness that includes progressive relaxation, visualization, and active engagement exercises is called

A. systematic desensitization. B. Monroe Motivated Sequence. C. psychological reinforcement. D. operant conditioning.