Generally, ______ key jobs are sufficient when using the factor comparison method of job evaluation

A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation

A) services B) channel C) image D) product E) employee

Advertising "puffery" is a term for a(n)________

A) straightforward promotional message B) claim of superiority that cannot be proven or disproven C) emotional appeal to customers D) subliminal appeal to customers E) value-added promotion