Advertising "puffery" is a term for a(n)________
A) straightforward promotional message
B) claim of superiority that cannot be proven or disproven
C) emotional appeal to customers
D) subliminal appeal to customers
E) value-added promotion
B
Business
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Joanne has a $100,000 whole life policy with an accumulated $25,000 of cash value. She would like to borrow $15,000 against the cash value. Which of the following statements is TRUE?
A) Net death benefit will be reduced if the loan is not repaid B) No interest will be charged on loan balance C) Term life policies are the only type of insurance that allows policy loans D) A loan can be taken out for up to the face amount of the policy
Business
When a product fails, you can tell marketing research was not conducted
Indicate whether the statement is true or false
Business