The industry sees new technology and ways of viewing films as a mixed blessing, meaning that they wonder, with so many new screens to view movies on, will it change what we have called "movies." What do you think? Do you see the option for more screens as a blessing or a curse for the industry? What are some additional ways you believe the industry can take advantage of new technology?

National advertising consists of the following two categories,

a. co-op and spot b. network and retail c. spot and retail d. network and local e. spot and network

Mark's wife asked him how his first day at work went. He smiled and said everyone he met told him about how Jed McClusky single-handedly saved the company from the brink of disaster. Mark had learned what the people he worked with really valued through their use of __________

a. corporate stories b. task rituals c. communication contexts d. chains of command e. personal relationships on the job