In addition to understanding the wants and needs of the target audience, what must marketers understand when introducing a new product into an established market segment?
What will be an ideal response?
For the new product in an established market segment to succeed, marketers must understand their competitors and their products, as well as the wants and needs of the market segment.
Business
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Environmental sensitivity is the extent to which products must be adapted to the culture-specific needs of different national markets
Indicate whether the statement is true or false
Business
In which type of sales job is an employee LEAST likely to focus on relationship selling?
A) new-business salesperson B) team selling member C) order taker D) order getter E) missionary salesperson
Business