In which type of sales job is an employee LEAST likely to focus on relationship selling?
A) new-business salesperson
B) team selling member
C) order taker
D) order getter
E) missionary salesperson
C
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Advertisers frequently use emotional appeals to advertise their products and services rather than rational appeals because _____.
A) consumers' motives for purchase decisions are often rational in nature B) consumers' feelings about a brand can be more important than their knowledge of its features or attributes C) emotional appeals to consumers often are less effective when brands are similar D) emotional appeals are often less exciting and interesting than rational appeals E) emotional appeals cannot help differentiate brands that consumers view as somewhat homogenous
An agenda for a team or multi-party negotiation should include:
A. issues to be discussed B. order in which the topics will be discussed C. the time allotted to each issue D. all of the above