A leverage point is associated with an attitudinal change, especially when the sequence used is

Accrued expenses may be described on the balance sheet as accrued liabilities.

a. true b. false

Manitoba's Best is a new precooked meal-in-a-bag product made from bison meat. The company is having difficulty gaining consumer acceptance of its bison products even though bison is high in protein and low in cholesterol, fat, and calories. Those who have tried the meat have agreed that it is as tender and delicious as any choice steak, and it is less expensive. Manitoba's Best should focus on which of the following sales promotion tools?

a. sponsorship b. sampling c. premiums d. in-pack couponing