Manitoba's Best is a new precooked meal-in-a-bag product made from bison meat. The company is having difficulty gaining consumer acceptance of its bison products even though bison is high in protein and low in cholesterol, fat, and calories. Those who have tried the meat have agreed that it is as tender and delicious as any choice steak, and it is less expensive. Manitoba's Best should focus on which of the following sales promotion tools?
a. sponsorship
b. sampling
c. premiums
d. in-pack couponing
Ans: b. sampling
Business
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