Which of the artistic proofs did Aristotle consider to be the most important?

a. ethos
b. pathos
c. logos
d. monos

Answer: a

Communication & Mass Media

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An accounting firm faced the ire of the media and the general public when one of its directors made some racially offensive comments on Twitter. To mitigate the negative publicity, the firm suspended the director for an unspecified period

After a few weeks, the CEO of the firm asked its PR manager to keep an eye out on the traditional and online media in case the issue resurfaced. What process was the PR manager asked to undertake? a) Environmental scanning b) Issue tracking c) Issue management d) Conflict positioning

Communication & Mass Media

An explanation of the meaning of a word, phrase, or concept is a __________

Fill in the blanks with correct word

Communication & Mass Media