An accounting firm faced the ire of the media and the general public when one of its directors made some racially offensive comments on Twitter. To mitigate the negative publicity, the firm suspended the director for an unspecified period
After a few weeks, the CEO of the firm asked its PR manager to keep an eye out on the traditional and online media in case the issue resurfaced.
What process was the PR manager asked to undertake?
a) Environmental scanning
b) Issue tracking
c) Issue management
d) Conflict positioning
a
Communication & Mass Media
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In Lasswell's model the medium through which a message is sent to a mass audience is called a
A) channel. B) system. C) network. D) path.
Communication & Mass Media
Write a paragraph discussing the general topic of reality television. Take any approach to this topic but make sure to integrate and label five different attention factors.
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media