From the perspective of investors, the most important expense statistic mentioned in the prospectus of a mutual fund is the

A company recognizes the need for a new system to handle customer enquiries. During the buying process, who is most likely to be concerned with the return on investment (ROI)?

A) the initiator B) the user C) the decider D) the purchaser

The ________ refer(s) to all the individuals and units that play a role in the purchase decision-making process

A) users B) influencers C) buying center D) gatekeepers E) systems sellers