The ________ refer(s) to all the individuals and units that play a role in the purchase decision-making process

A) users
B) influencers
C) buying center
D) gatekeepers
E) systems sellers

C

Business

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One of the four goals of delivering bad news is to ________

A) state the news clearly, yet sensitively B) protect the audience's self-esteem by only hinting at the news C) offend your audience if necessary to get the message across D) gloss over the facts that may cause legal complications E) budget additional time to re-explain the message

Business

When Hurricane Katrina pounded her way through the Gulf Coast, Orleans Parish, La., and Harrison County, Miss., were among the areas hardest hit. The counties, which are home to New Orleans and Biloxi, Miss., respectively, also share other traits. Data from the U.S. Census Bureau show that with median household incomes of about $31,000, they lag the national average of $44,684 by 44 percent. The

_____ environments in those counties will influence the general environment of businesses that try to locate there. a. technological b. sociocultural c. economic d. demographic e. political/legal

Business