Which of the following is a disadvantage of online marketing research?
A) Internet surveys are heavily affected by interviewer bias.
B) A researcher cannot ask follow-up questions.
C) It is hard to target lower incidence populations.
D) Online data collections are typically expensive.
B
Business
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A company that is ethnocentric in its approach to PR will not extend home-country PR activities into host countries
Indicate whether the statement is true or false
Business
Which type of marketing channel typically yields the highest margins for a manufacturer?
A) direct channel B) indirect channel C) mixed channel D) intermediate channel E) distributor channel
Business