A corporation consists of legally distinct groups, not including:
a. shareholders b. stakeholders c. directors
d. managers
e. all of the other choices are included
b
Business
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_____ is a means of displaying or graphing, in two or more dimensions, the location of products, brands, or groups of products in customers' minds
a. Market segmentation b. Product positioning c. Perceptual mapping d. Product tracing
Business
In general, businesses in high-share positions in growing or mature markets will use which type of strategic market plans to maintain cash flow that supports short-run profit performance and shareholder value?
A) offensive strategic market plans B) defensive strategic market plans C) decentralized strategic market plans D) concentrated strategic market plans E) multi-segment strategic market plans
Business