_____ is a means of displaying or graphing, in two or more dimensions, the location of products, brands, or groups of products in customers' minds
a. Market segmentation
b. Product positioning
c. Perceptual mapping
d. Product tracing
ANSWER: c
Perceptual mapping is a means of displaying or graphing, in two or more dimensions, the location of products, brands, or groups of products in customers' minds.
Business
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Disneyland Tokyo became very popular because it played up its American image. This is an example of:
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Which of the following is not present in a time series?
A) seasonality B) operational variations C) trend D) cycles E) random variations
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