Denis has decided to use triangulation in his study about the effectiveness of his business' new advertising campaign. What does this tell you about the research he will do?
a. He will use both qualitative and quantitative methods in his evaluation.
b. He will do an aesthetic analysis of the advertisements based on the appealof triangles
c. He will rely exclusively on quantitative methods for his evaluation.
d. He will rely exclusively on qualitative methods for his evaluation.
a
Communication & Mass Media
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Judgment that is designed to confirm others is
a. disconfirming communication. b. constructive criticism. c. empathy. d. sympathy. e. destructive criticism.
Communication & Mass Media
In a content analysis, the unit of analysis:
a) Is selected after all the data have been coded b) Must be measured at the interval level c) Must be operationally defined d) Is determined by the sampling technique
Communication & Mass Media