In a content analysis, the unit of analysis:

a) Is selected after all the data have been coded
b) Must be measured at the interval level
c) Must be operationally defined
d) Is determined by the sampling technique

c

Communication & Mass Media

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If SAT scores predict college success, we can say the SAT has some degree of validity

Indicate whether the statement is true or false

Communication & Mass Media

Esperanza was concerned that internal noise might distract the audience from listening to her presentation. Which of the following measures could she take to alleviate that concern?

A. Restrict the size of the audience to discourage the attendees from having conversations on the side. B. Reserve a room for her presentation in the back of the building, away from a busy intersection. C. Make sure that lunch is served prior to her presentation instead of immediately afterward. D. Ask attendees to shut off their cell phones and leave them in a basket at the door.

Communication & Mass Media