Direct faxing and e-mail are two more modern versions of:
a. Word of mouth
b. Direct sales
c. Telemarketing
d. Direct mail
Answer: d. Direct mail
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A business needs to be responsive to its economic environment but not to its non-economic environment.
a. true b. false
When Amazon’s managers engage in the process of developing a list of questions to evaluate their company’s internal situation, which question does not address the task of evaluating Amazon’s resources and competitive position?
a. What strategic issues and problems merit front-burner managerial attention at Amazon? b. How well is Amazon’s present strategy working? c. Are Amazon’s sales and earnings increasing or decreasing? d. Which are Amazon’s least and most profitable geographic market segments? e. How do Amazon’s value chain activities impact its cost structure and customer value proposition?