Coca-Cola is an example of a red-chip stock

The audience newspapers appeal primarily to is:

A) people with low income. B) people with medium income. C) women with higher-than-average income and education. D) adults with higher-than-average income and education. E) high school graduates in the trades.

In terms of consumer behavior, ________ is defined as the sum total of learned beliefs, values, and customs that serve to direct the consumer behavior of members of a particular society

A) conformity B) individualism C) culture D) society E) subculture