In terms of consumer behavior, ________ is defined as the sum total of learned beliefs, values, and customs that serve to direct the consumer behavior of members of a particular society

A) conformity
B) individualism
C) culture
D) society
E) subculture

C

Business

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Most companies need to increase the number of complainers they hear from

Indicate whether the statement is true or false

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Which of the following is not a factor in the FICO credit scoring?

A) Credit utilization B) Length of relationship with creditors C) Marital status D) Number of inquiries

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