In terms of consumer behavior, ________ is defined as the sum total of learned beliefs, values, and customs that serve to direct the consumer behavior of members of a particular society
A) conformity
B) individualism
C) culture
D) society
E) subculture
C
Business
You might also like to view...
Most companies need to increase the number of complainers they hear from
Indicate whether the statement is true or false
Business
Which of the following is not a factor in the FICO credit scoring?
A) Credit utilization B) Length of relationship with creditors C) Marital status D) Number of inquiries
Business