Term for commercials placed by an advertiser at stations of the advertiser's choosing:
a. adjacencies
b. bulk advertising
c. sponsorships
d. spot advertising
e. none of these
.D
Communication & Mass Media
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To provide evidence in a persuasive speech you should
A) rely solely on facts and figures. B) use examples or narratives to humanize a problem. C) use only expert testimony. D) use only factual data.
Communication & Mass Media
Which of the following is NOT a reason it is important to listen effectively?
A. Good listening skills top the list of most important communication skills in personal relationships. B. Good listening skills are essential in the workplace. C. College students spend less than half their time listening. D. Being a good listener is vital to almost every social and personal bond we have.
Communication & Mass Media