Business-to-consumer companies are more likely to emphasize a ________ promotion strategy, while business-to-business companies are more likely to emphasize a ________ promotion strategy

When managers in an international business consider market segmentation in foreign countries, they need to be cognizant of the differences between countries in the structure of market segments

Indicate whether the statement is true or false.

Compare and contrast group and individual health insurance policies

What will be an ideal response?