When managers in an international business consider market segmentation in foreign countries, they need to be cognizant of the differences between countries in the structure of market segments
Indicate whether the statement is true or false.
TRUE
When managers in an international business consider market segmentation in foreign countries, they need to be cognizant of two main issues: the differences between countries in the structure of market segments and the existence of segments that transcend national borders.
Business
You might also like to view...
In Interbrand's brand valuation model, Brand Value is the likelihood the brand will realize forecasted Brand Earnings
Indicate whether the statement is true or false
Business
Unnecessary information, words, and phrases are considered to be _____, and do not help the communicator achieve their purpose
A) redundancies B) fillers C) style D) tone E) conversational
Business