Which of the following is most likely true about shoppers who prefer to shop at "lifestyle centers"?
A) They use coupons.
B) They prefer upscale stores.
C) They prefer indoor shopping locations.
D) They rarely dine out in expensive restaurants.
E) They are motivated by deals on last year's merchandise.
B
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Lifetime customer value is often described as the:
A) cost of customers switching to another brand. B) present value of a stream of revenue that can be produced by a customer. C) cost of acquiring the customer. D) cost of retaining the customer.
Which of the following statements is NOT true?
A) The Gold Standard Era was characterized by growing openness in trade, but limited capital mobility. B) The time period between world wars 1 and 2 (the inter war years) witnessed significant reductions in trade barriers and a rapid acceleration in international trade. C) The Bretton Woods Era (post WWII) realized the increasing benefits of open economies. Furthermore, trade was increasingly dominated by capital. D) Since March 1973, exchange rates have become much more volatile and less predictable than previous periods.