Lifetime customer value is often described as the:
A) cost of customers switching to another brand.
B) present value of a stream of revenue that can be produced by a customer.
C) cost of acquiring the customer.
D) cost of retaining the customer.
B
Business
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Which of the following is NOT among the eight determinants of revenue and volume for a service firm?
A) quality of management B) shipment cost of finished goods C) purchasing power of the customer-drawing area D) uniqueness of the firm's and the competitors' locations E) competition in the area
Business
Encrypted data is also known as
a. clear text b. cipher text c. plain text d. none of the above
Business