When samples are mailed or delivered door-to-door, which form of sampling is being used?
A) in-store distribution
B) direct
C) bonus pack
D) cross ruffing
B
Business
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Recall the "FYI" feature in Chapter 1, regarding athlete Bruce Jenner's decision to become a woman. Here, some members of the public criticized Jenner for ________
A) maximizing the publicity of what should have been a private decision B) choosing the wrong social media channels to make his "coming out" announcement C) focusing attention on the transgender issue D) choosing ABC-TV as his media outlet for the announcement
Business
Professional service firms, such as PricewaterhouseCoopers, often enter large international markets through FDI but usually use ________ to enter small markets
A) franchisees B) affiliates C) managers D) consortiums
Business