Professional service firms, such as PricewaterhouseCoopers, often enter large international markets through FDI but usually use ________ to enter small markets

Explain in precise terms the ways MPR differs from other components in the promotional mix and why marketers need to understand such differences

What will be an ideal response?

Which of the following examples would be considered appropriate stereotyping?

A) assuming women to be particularly bad drivers B) bracketing working mothers as not being committed fully to their jobs C) assuming red-haired people have rather nasty tempers D) asking someone from accounting to help with a budgeting problem