According to the concept of visual symbolism, many shapes and colors have the same meaning, across a wide variety of cultures
Indicate whether the statement is true or false
FALSE
Explanation: Many colors, shapes, and other design elements have visual symbolism, and their symbolic, connotative meaning can evolve over time and mean different things in different cultures.
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One advantage of focus groups is synergism which results because the participants' feelings are similar to those of other group members; they feel comfortable and therefore willing to express their ideas and feelings
Indicate whether the statement is true or false
Which of the following statements is important to companies in order for them to gain contracts with foreign distributors?
A) Convince the distributors that the product and company are viable. B) Offer high margins so distributors will compete to get the account. C) Determine the distribution gap before signing a contract. D) Establish in-house distribution to demonstrate what is desired.