Discuss the significance of big data in audience research and how big data can be used for media managers to better target audiences and increase the values of products and services?

When a group cannot negotiate a both/and approach to the individual goals ? group goals dialectic, hidden agendas emerge

True False

Answer the following statement(s) true (T) or false (F)

1. The older giant media companies have begun using consolidation of companies owned as a business strategy. 2. Majority of music revenue in 2017 came from sale of physical products like CD’s and vinyl. 3. A company simply growing larger is a guarantee for success. 4. In the current media economy, the different pipes and platforms through which people access content is just as important as the content they are consuming. 5. While we as consumers seemingly have access to endless media outlets, the companies that run these outlets are often consolidating companies to ensure profit. Ans: T Answer Location: Strategy in a New Media Economy