Organizations succeed or fail not only because of how well they are led but because of how well followers follow.

Demand deposits are more liquid than cash.

a. true b. false

Which of the following is described by Kotler and Keller as a way that companies use their databases?

A) to identify prospects B) to deepen customer loyalty C) to avoid serious customer mistakes D) to decide which customers should receive a particular offer E) to decide which products to offer in a particular geographic area