Compare and contrast cultural hegemony and cultural dependency.
What will be an ideal response?
Cultural hegemony refers to the fear of the predominant influence that one culture can develop over another. Cultural dependency is the belief that a receiving culture becomes accustomed to cars from Japan or movies and TV from Great Britain and the United States, and that it’s natural that they come from there.
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According to ______, affectionate communication is a biologically adaptive behavior that contributes to human viability and fertility by improving health and fortifying the body’s flight or fight system.
A. cognitive valence theory B. the intimacy process model C. adaptive value theory D. affective exchange theory
The firm that makes and sells X-ERT, a new energy bar, wants to build awareness of the product through PR efforts. Which of the following would likely accomplish this goal?
a. offering coupons for X-ERT in local newspapers b. tracking the sales of X-ERT through online retailers c. developing strong relationships with X-ERT channel members d. partnering with professional athletes to promote X-ERT