Which implementation factor describes characteristics of the user, such as age and degree of computer experience in an information system?
A) Satisfaction
B) User demographics
C) Performance
D) Users personal stake
B
Business
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With these types of questions the value is placed on the personal response and the range of data gathered may well be quite diverse, presenting challenge to categorize and group.
a. Closed-ended questions" b. Open-ended questions c. Unstructured questions d. Qualitative research studies e. Confounding factors
Business
Starbucks introduced ice creams in the same flavors as the Frappuccinos it sold in its coffee shops. This is an example of ________
A) brand dilution B) co-branding C) brand variants D) category extension E) brand harmonization
Business