Starbucks introduced ice creams in the same flavors as the Frappuccinos it sold in its coffee shops. This is an example of ________
A) brand dilution
B) co-branding
C) brand variants
D) category extension
E) brand harmonization
D
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In schedule rating, each building is individually rated on several factors. One factor refers to the quality of the city's water supply and fire department, and the risk control devices installed in the building. This factor is called
A) exposure. B) occupancy. C) protection. D) housekeeping.
An important advantage of polycentric staffing is that it ________
A) re-creates local operations in the image of home-country operations B) eliminates the high cost of relocating expatriate managers and their families C) helps a company develop global managers who can adjust easily to any business environment D) employs managers from home who will look out for the company's interests