The frequency with which production standards are attained in the reprographics center should not be used to assess the efficiency of the center

Indicate whether the statement is true or false.

F

Business

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According to the text, which of the following statements about sales promotions is true?

a. All sales promotions must be aimed outside the organization. b. Trade shows, coupons, premiums, and vacation giveaways are types of sales promotions. c. Public relations cannot effectively be used with sales promotions. d. Marketers view sales promotions as more effective when they are created as long-term stimulation tools.

Business

A(n) ________ is created when a customer and business have ongoing interactions through the sales of a product or service

A) utility B) marketing concept C) customer relationship D) exchange function E) facilitating function

Business