According to the text, which of the following statements about sales promotions is true?
a. All sales promotions must be aimed outside the organization.
b. Trade shows, coupons, premiums, and vacation giveaways are types of sales promotions.
c. Public relations cannot effectively be used with sales promotions.
d. Marketers view sales promotions as more effective when they are created as long-term stimulation tools.
Ans: b. Trade shows, coupons, premiums, and vacation giveaways are types of sales promotions.
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Which of the following outcomes are not associated with perception of organizational politics?
a. Decreased job satisfaction b. Lower turnover c. Decreased performance d. Increased anxiety and stress
A master distributor is most likely to work in which of the following?
A) a box store B) a B2B e-commerce site C) a party plan system D) network marketing E) an experiential store