One of the rules used by the court for awarding damages is to put the promisee in the same position she had been in prior to signing the contract. This rule corresponds to ________
a) consequential damages
b) reliance damages
c) liquidated damages
d) primary damages
B
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Which of the following is true of changes in the organization of distribution channels?
A) Developing new channels seldom causes conflict with a company's established channels. B) To remain competitive, product and service producers must use fewer marketing channels. C) The growth of the Internet threatens many brick-and-mortar companies with disintermediation. D) Companies have fewer channel-options today than they did in the past due to economic problems. E) Advances in technology have decreased the number of channels available to entrepreneurial firms.
Service firms typically require less coordination across marketing operations and human resource functions than other types of firms
Indicate whether the statement is true or false