Service firms typically require less coordination across marketing operations and human resource functions than other types of firms

Which of the following is true of product lines?

a. They help distinguish each version of a product from the others offered by a company. b. They provide economies of scale in advertising. c. They mandate a separate marketing strategy for each line. d. They involve greater transportation and warehousing costs than product items.

The data on all forms and reports must consist of data elements in data stores and on the E-R data model for the application or else be computed from these data elements

Indicate whether the statement is true or false